Travel Partner News - Summer 2017
In this edition of the CVB’s Navigator eNewsletter...
- Room Occupancy Tax Collections
- Save The Date: Marketing Plan Industry Partner Presentation
- Two CVB Sales Team Members Receive Honors
- 2018 Official Visitor Guide/Online Website Advertising
- New SkyNav™ 3D Interactive Tours
- #GoLocal Social Media Campaign
- Summer Preparedness
- STS Top 20 Event Nominations
- Travel Media Showcase & Post-Fam Tour
- Sales Department Meetings and Tradeshows
- Wilmington Convention Center Calendar
Room Occupancy Tax Collections
April 2017 New Hanover County gross ROT collections (1st 3%) were up 29.11% as compared to the same month of the prior year. Fiscal year-to-date (July 2016–April 2017), New Hanover County gross ROT collections (1st 3%) are up 12.14%. Calendar year-to-date (January 2017-April 2017) New Hanover County gross ROT collections (1st 3%) are up 12.93%.
Save the Date, Sept. 14: Marketing Plan Industry Partner Presentation
Please save the date for the yearly presentation of the Wilmington and Beaches CVB Marketing Plan for the 2017-2018 Fiscal Year. We hope you will join us from 9:00am-11:30am on Thursday, September 14, 2017 at the New Hanover County Government Complex located at 230 Government Center Dr. Snacks will be provided and on-site parking is complimentary. Invitations with more details and RSVP instructions will be distributed closer to the date.
Two CVB Sales Team Members Receive Honors
Please join the Wilmington and Beaches Convention & Visitors Bureau [CVB] in congratulating two of its sales team members on recent honors.
CVB Director of Convention Sales Molly Johnson, CMP, has been awarded the Meeting Professionals International Carolinas Chapter’s 2017 President's Award, an honor that is given to a Chapter member whom the current president feels has given 110% to MPI-CC during his/her membership. Molly, herself a past president of MPI-CC, received the award from MPI-CC President Barbara Dragan at the association’s annual meeting which was held May 10-11 in New Bern. Meeting Professionals International – Carolinas Chapter, established in 1984, is recognized as one of the largest chapters globally with 400+ members representing over $500 million in annual economic spend.
CVB Sales Manager Bree Nidds was voted in as the Secretary of the Executive Committee for the North Carolina Sports Association [NCSA] at the organization’s Annual Meeting on June 2, 2017. The North Carolina Sports Association, Inc. is a non-profit corporation whose purpose is to grow, promote and enhance the general welfare of the sports industry in North Carolina. NCSA’s primary goal is the growth and enhancement of the sports economy of the State of North Carolina and its local communities.
Marketing Department News
2018 Official Visitor Guide Advertising
Secure your position now in the upcoming 2018 Wilmington and Beaches Visitors Guide, the official tourism guide for New Hanover County, featuring lodging, attractions, shopping, dining, arts and culture and much more. Take advantage of new marketing assets including a new website, SkyNav™ 3D Tours and special promotion of new riverfront developments as visitors request the guide to learn more. Over 150,000 copies are distributed through numerous state and local tourism distribution outlets and to New Hanover County visitor inquiries with 50,000 plus online views of the digital guide. Call or email ad sales representative Brenda Clark at 843-455-1176, Brenda@365degreetotalmarketing.com to reserve your spot in the guide today.
Along with the launch of the new responsive website this spring came a new opportunity for you to reach a highly-targeted audience through online ad placements. Available exclusively to our tourism industry partners, these trackable ads will increase your exposure to those visitors we know are interested in coming to our area—or are already here—through Featured Listings, Mobile Banners and more. Call or email ad sales representative Meredith Sasser at (703) 517-3429, MSasser@DestinationTravelNetwork.com, for more details or to set up an individual appointment at your convenience to go over the program together.
New SkyNav™ 3D Interactive Tours
The Wilmington and Beaches Convention & Visitors Bureau is excited to announce that it is the first-ever destination marketing organization in the nation to incorporate SkyNav™ 3D interactive tour technology via the destination’s official tourism website, WilmingtonAndBeaches.com. The SkyNav™ destination tour was officially launched during National Tourism Week at its annual Travel Rally breakfast. SkyNav™ is a web-based, next generation immersive experience that allows visitors to engage with a brand without an exclusive delivery device or downloadable app. Visitors can enter into 360° “worlds” that are full of high quality panoramic images and experiences based on their interests, such as viewing videos, image galleries, interactive text and image boxes with various call to actions.
#GoLocal Social Media Campaign
The Wilmington and Beaches Convention & Visitors Bureau has launched a #GoLocal social media campaign highlighting area influencers, restaurateurs, retailers and more as they talk about what makes their local tourism businesses a must-visit. The videos are being posted on Wilmington and Beaches’ Facebook and Twitter accounts throughout the summer. We would like to encourage you to share these #GoLocal posts with your own Facebook and Twitter followers, blog readers, or newsletter recipients using #GoLocalWilm #GoLocalCB #GoLocalKB and #GoLocalWB.
PR Department News
Summer brings an increase in visitors, as well as an increase in the potential for major storms and ocean safety risks. Being prepared is the best way to help ensure the safety of our visitors and to rebound from a crisis. As we enter our peak tourist season, here are a few reminders:
*One of the most important steps is to make sure that our database is up to date. Please provide any changes in your management contacts (name/title/email address/phone) as soon as possible to our Technology Systems Administrator Karla Thompson: firstname.lastname@example.org.
*In a crisis situation, public safety is our primary concern. In an effort to help ensure the safety of our visitors, the Wilmington and Beaches CVB provides Ocean Safety Tips.
*Media inquiries relating to crises and tourism in New Hanover County may be directed to the CVB spokesperson, Connie Nelson: 910-341-4030, ext. 121 or email@example.com.
STS Top 20 Event Nominations
Nomination forms for the Southeastern Tourism Society’s Top 20 Events for January-February-March 2018 must be received by STS no later than July 14, 2017. To nominate your event for STS Top 20 consideration, event organizers need to complete the online questionnaire. Detailed instructions and forms can be found at http://southeasttourism.org/meetings/top-20.
Travel Media Showcase & Post-FAM Tour
Connie Nelson, Communications/PR Director, will attend the 2017 Travel Media Showcase to be held in Concord, NC on August 22-25. Travel Media Showcase, offers a unique opportunity for travel journalists and travel industry professionals to meet one-on-one, at a single location, for the purpose of exchanging information and developing personal contacts. The format is a combination of scheduled appointments, meet-and-greet and networking opportunities. Following the Travel Media Showcase conference, a small group of journalists will visit Wilmington and our beaches as part of a river-to-the-sea post-FAM trip hosted by the Wilmington and Beaches CVB. It has been more than 10 years since Travel Media Showcase was held in North Carolina.
Sales Department Meetings and Tradeshows
July 12-13: CVB staff will attend the North Carolina Society of Government Meeting Professionals (NC SGMP) Board Retreat.
July 18: CVB staff will attend the Georgia Chapter of Meeting Professionals International (MPI) meeting in Atlanta, GA. The group consists of corporate and association meeting planners.
July 22-24: CVB staff will attend the Association Executives of North Carolina (AENC) Annual meeting in Winston-Salem with association meeting planners from North Carolina.
July 27-28: CVB staff will attend the Meetings Professionals International (MPI) Carolinas Chapter Bi-Monthly Chapter meeting in Winston-Salem with corporate and association meeting planners.
August 2: CVB staff will attend the Professional Convention Management Association (PCMA) Southeast meeting in Atlanta, GA. The group consists of corporate and association meeting planners.
August 14-16: CVB staff will attend the Religious Conference Management Association (RCMA) Aspire regional conference in Lexington, Kentucky. The groups consists of religious meeting planners.
August 15: CVB staff will attend the Georgia Chapter of Meeting Professionals International (MPI) meeting in Atlanta, GA. The group consists of corporate and association meeting planners.
August 16: CVB staff to co-host a reception with the Raleigh CVB in Atlanta, GA targeting corporate & association planners.
August 17: CVB staff will attend the Meeting Professionals International (MPI) meeting in Washington D.C.
August 21-24: CVB staff will attend the Connect Marketplace in New Orleans, LA. The annual education conference and appointment only trade show is a highly respected event that brings together the most active planners, suppliers and experts in corporate, association, incentive and citywide meetings and events. The business marketplace is where RFPs are placed, dates are secured and relationships are developed for future business.
September 6: CVB staff will attend the North Carolina Sports Association (NCSA) quarterly meeting in Pinehurst, North Carolina. The group is comprised of destinations, sports commissions and parks and recreation entities.
September 11: CVB staff will attend the Association Executives of North Carolina (AENC) Annual Golf Tournament in Raleigh with association meeting planners from North Carolina.
Wilmington Convention Center Calendar
Wilmington Epicurean Evening 2017
Wilmington Boat Show
September 7, 2017
September 8, 2017
Is there something you’d like to see covered here? Let us know; please send your questions and comments to firstname.lastname@example.org. Should you have difficulty with the Newsletter, contact Connie Nelson at 910-332-8751, or at email@example.com.