The "classic shift dress" shot to international fame and demand when Lilly's old schoolmate Jacqueline Kennedy, the former First Lady, was photographed wearing a "Lilly" while on vacation. "Jackie wore one of my dresses- it was made from kitchen curtain material, and people went crazy. They took off like zingo. Everybody loved them, and I went into the dress business." And now her dresses are recognized everywhere and Mayfair Town Center was graced with a Lilly Pulitzer boutique called Palm Garden.