Wilmington, NC – November 7, 2025: Kim Hufham, president/CEO of the New Hanover County Tourism Development Authority, is pleased to announce that the Wilmington and Beaches Convention & Visitors Bureau [WBCVB] welcomed several new employees in recent weeks.
The Wilmington and Beaches CVB marketing team welcomes Mark McGrew, who was recently hired to fill the CVB’s newly created position of Community Engagement Manager. Also in the marketing department, Keaton Potts joined the bureau as Content Marketing Manager. The WBCVB’s sales team recently welcomed Genia Artis as Senior Sales Manager and Jordan Daughtry as Sales, Services & Marketing Coordinator. The WBCVB website technology team hired Jessica Campbell to assume the position of Marketing Technology Specialist.
“The Wilmington and Beaches CVB is pleased to welcome five talented new staff members to our team of destination marketing professionals,” states Kim Hufham, president/CEO of the New Hanover County Tourism Development Authority d/b/a Wilmington and Beaches CVB. “Each new employee brings relevant experience and a unique skill set to their respective positions that will become increasingly valuable as our organization moves forward with the destination’s first-ever 10-year Tourism Master Plan.”
Marketing
Mark McGrew joined the Wilmington and Beaches CVB in October as the team's first-ever Community Engagement Manager. In this role, Mark will spearhead the community engagement strategy, creating a stronger link between the WBCVB with local businesses, organizations and residents. This role is a part of a larger strategy with the WBCVB to demonstrate how essential the tourism economy is to our community while working hand-in-hand with our neighbors and community leaders to drive economic activity through visitors. Mark brings to this role years of relationship building experience as the Director of Development with ACCESS of Wilmington and as a Consultant and Data Analyst for the Winkler Group prior to that. Mark's drive for deeper connections within the community and telling the story of the impact of the hospitality industry on the livelihood of our locals is sure to bring incredible value to the team and to the entire community. Mark is thrilled to join the Wilmington and Beaches CVB as the organization’s Community Engagement Manager. He is looking forward to working alongside the dedicated CVB team to strengthen community connections, build meaningful relationships, and help showcase the positive impact tourism brings to our region.
Keaton Potts is the new Content Marketing Manager for the Wilmington and Beaches CVB who was hired in July to execute the destination’s day-to-day social media content strategies across platforms through engaging and purposeful content. A Wilmington native, Keaton enjoys telling meaningful stories that connect with audiences across a broad spectrum of backgrounds and interests. Keaton’s past role as a social media strategist and marketing professional for a digital marketing agency provided experience in social media content creation, communications, community management, brand campaigns, blog creation and website copywriting. In his free time, Keaton enjoys running around with his three children, playing the banjo, driving RC cars that go over sixty miles per hour, and doing anything outdoors in and around Wilmington and its island beaches.
Sales & Services
Genia Artis was hired by the Wilmington and Beaches CVB in September as Senior Sales Manager for Corporate & Sports markets. A proud native of Wilmington, she brings 20+ years of hospitality sales and event planning experience across various markets. Genia previously worked as Sales Manager at Lumina at Wrightsville Beach - Holiday Inn Resort and has held sales positions with the Courtyard by Marriott and Hilton Wilmington Riverside. A graduate of the Wilmington Chamber of Commerce’s 2024 Leadership Wilmington program, Genia is passionate about community involvement and volunteering. When she’s not working, Genia enjoys spending time with her mom, son, grandchildren, and friends. She also loves cooking, traveling, and cheering on the Pittsburgh Steelers.
Jordan Daughtry joined the Wilmington and Beaches CVB in June as Sales, Services & Marketing Coordinator. He holds a B.A. Degree in Recreation, Sports Leadership and Tourism Management from UNCW and has previous experience within the hospitality industry. In his role, Jordan works with various sales groups, including weddings, family reunions, military gatherings, and travel. In addition, he supports the service team by answering calls and assisting with guest inquiries. During his free time, Jordan enjoys fishing, traveling and being active in sports. He also loves reading about the film industry.
Website & Technology
Jessica Campbell joined the Wilmington and Beaches CVB in October as a Marketing Technology Specialist. Upon graduating from UNCW with a degree in Business Administration and a concentration in marketing, Jessica’s career path led her to work in logistics for an international shipping line. Eager to work in marketing, she accepted a job with Hyport Digital where she served as a website client manager. In this position Jessica successfully launched more than 120 business websites and discovered a passion for websites, problem-solving, and process improvement. Jessica has always loved the Wilmington area where she now lives with her husband and two pets. She is excited to combine her experiences with a lifelong love of travel to help showcase all that makes Wilmington so special.
About the Wilmington and Beaches CVB
The New Hanover County Tourism Development Authority (TDA), d/b/a Wilmington and Beaches Convention & Visitors Bureau, markets and develops the county and its communities’ leisure and group travel experiences for economic growth and quality of place.
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Contact:
Connie Nelson
Communications/PR Director
Wilmington and Beaches CVB
910-341-4030 x120
866-266-9690
cvbpr@wilmingtonandbeaches.com
