Program of Work -
Reports & Analysis

FY23-24 reports, research, destination product overview, lodging summaries and more.

Visitor Expenditures & Room Occupancy Tax Collections (ROT) 

• Coastal Counties Market Share & Visitor Expenditures
• ROT (1st 3%) Past 3 Years
• ROT (2nd 3% beaches) Past 3 Years

New Hanover County Lodging Summary

• New Hanover County Lodging Counts
• Statistical Breakdown of Lodging
• Carolina Beach Lodging & Meeting Facilities
• Kure Beach Lodging & Meeting Facilities
• Wrightsville Beach Lodging & Meeting Facilities
• Convention District Lodging & Meeting Facilities

Product Overview  

• ​Tourism and Related Industries in New Hanover County

Marketing  

• Wilmington and Beaches Arrivalist Dashboards 2023
• Wilmington and Beaches SEO Report - FY23-24
• Wilmington Media Clip Report - FY23-24
• OOS Media Clip Report - FY23-24
• Wilmington Social Media Results - FY23-24
• Wilmington Proactive PR Results - FY23-24
• Communications/PR Media Activities (Past 3 FYs)

Research  

• 2023 Coastal Regional Visitor Profile
• 2024 Destination Brand Research Summary

Sales & Services 

• Competitive Destination Analysis - FY23-24
• Lead Production - FY23-24
• Booked Events - FY23-24
• Lost Business - FY23-24
• Sales Activities - FY23-24
• Attractions Attendance - FY 23-24
• Walk-Ins - FY23-24